About Us

As the owner and principle rep for Crux Sales my passion is connecting outdoor industry brands with the best retailers in the west. I have spent over 15yrs in the outdoor industry working at a number of outdoor specialty retailers, until 2008 when I begin representing brands on the rep side of the business. When I am not on the road or in the office I spend most of my time mountain bike riding, skiing, climbing and hiking with my wife and dog Hank. We enjoy traveling and have spent time in mountain communities around the world. We are lucky to call Truckee, CA home and the Western US my territory